Atelier Innovation Platform
Platform01 is an AI-powered innovation platform designed to help beauty brands move at the speed of culture. Developed in response to global supply chain disruptions and rising consumer expectations, it replaces slow, siloed workflows with an intelligent, end-to-end system. By introducing the Manufacturing Knowledge Graph (MKG) and leveraging frontier Generative AI, Platform01 enables instant product generation and synthetic feedback from expert and consumer panels—removing traditional testing bottlenecks and shortening development cycles from months to days. With Platform01, brands can create, iterate, and launch with unprecedented speed, without compromising on insight or creativity.
Beauty is moving fast. Your supply chain isn’t.
The beauty industry is facing unprecedented pressure to innovate faster, but legacy systems and fragmented supply chains are slowing progress. Product development cycles stretch up to 18 months, with teams navigating bureaucratic workflows, siloed data, and supplier complexity. Meanwhile, consumer preferences shift rapidly, and rising costs threaten margins and brand relevance. Beauty brands need a faster, more resilient way to bring new products to market—one that keeps pace with culture, reduces overheads, and unlocks untapped revenue potential.
Problem 1: A fragile supply chain in a volatile world
Global disruptions—from tariffs to pandemics—have exposed the fragility of traditional beauty supply chains. Rising costs and delayed shipments are making it harder for brands to stay competitive and meet demand.
Problem 2: Slow development is stalling innovation
Bringing a new beauty product to market can years and involve dozens of siloed teams. These slow, complex processes make it nearly impossible to keep up with consumer demand.
Platform01 disrupts this model by centralising ideation, formulation, packaging, and feedback into one seamless, AI-powered environment—replacing fragmented agency workflows and, in some cases, entire teams. It unlocks new capabilities for in-house teams, if not rendering them obsolete altogether.
The Solution: Platform01
Platform01 is a product innovation platform that replaces slow, fragmented workflows with a single, AI-powered system that empowers teams to design, sample, and launch beauty products at the speed of culture.
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Enables rapid and infinite iteration and launch of culturally relevant products
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Enables rapid and infinite iteration and launch of culturally relevant products
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Unifies the entire workflow into one streamlined system— from concept to sample, compliance, and quality.
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MKG Turns fragmented supply chain data into clear, actionable insights for faster decision-making.
Target Personas
⋆˚✿The Innovator – Chief Marketing Officer ✿˚⋆
Motivation
Wants a fresh, visually inspiring brand presence aligned with trends and culture.
Needs
Visual storytelling, trend-aware design and brand differentiation
Role
The primary user of Platform01, driving brand innovation through hands-on experimentation and creative ideation.
⁺‧⁂ The Analyst – Chief Financial Officer ⁂‧⁺
Motivation
Wants tangible proof of return on investment and full operational coverage.
Needs
Measurable success metrics, proof of scalability, strong business case
Role
Evaluates the financial viability of Platform01 based on ROI, scalability, and long-term value.
Future State Journey Mapping
User: ⋆˚✿ The Innovator ✿˚⋆
In a workshop with Product Leads (account managers–whose day-to-day lives revolve around managing customers), we broke down each stage of the user journey to uncover the thoughts, emotions, and decision-making patterns customers experience throughout the current customer journey.
Insights from this workshop guided a future state journey map. I used insights from current experiences to envision how the user journey could unfold within the new AI-powered platform.
Mapping these moments helped reveal how emotional shifts influence creativity and confidence—ultimately guiding me to design a platform that better reflects real-world workflows and brand pressures.
How Insights Shaped the Experience
Build early trust by establishing a transparent, collaborative relationship – especially during the onboarding stage
By demystifying how the platform learns and makes decisions, we reduced hesitation and created a stronger foundation for collaboration and co-creation from day one. As a result, users felt in control and confident with their projects
Support creative flow with flexible prompting and brand-specific guidance
Rather than prescribing and forcing users down a fixed path, empowering users to move fluidly through the experience at their own pace, in their own way whilst encouraging momentum.
Create early wins and facilitate decision making to build confidence and reduce doubt
Tangible outputs serve as proof of momentum and help reduce hesitation. Clear decision points and guided trade-offs support users in navigating complex choices, ensuring they feel in control, informed, and confident as they move forward.
Reinforce feasibility by connecting outputs to supply chain realities, grounding innovation in execution
The platform grounds every concept in real-world feasibility by linking it directly to our network of suppliers—bridging the gap between imagination and execution.
Key Learnings
Embracing real-world complexity
Intelligence in AI doesn’t guarantee it can handle real-world complexity. As users engaged with Platform01 and the intricacies of the supply chain, emotional highs were often followed by moments of hesitation or overwhelm. This revealed a deeper truth: AI systems should be built to support uncertainty. By embracing unpredictability and allowing users the freedom to explore without a fixed “happy path,” we can create products that are more responsive, supportive, and truly aligned with real-world decision-making and creative flow.
Provide moments of delight
Amid the complexity of AI-powered tools, moments of delight play a critical role in keeping users engaged. On Platform01, small, unexpected joys—like seeing a concept beautifully visualised in AR or receiving instant, tailored feedback—helped balance out more demanding or ambiguous interactions. These moments don’t just make the experience more enjoyable; they build trust, signal progress, and reduce friction.
Inspired by What You See?
View my next case study to see how I apply design thinking across different challenges, industries, and user needs — crafting thoughtful, creative solutions in motion.
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